Writing content can seem like a minefield, especially if you don’t have much experience in writing imaginatively. In this session, experienced writer, editor and content manager Chloé Gronow will share her top tips on where to find content ideas and how to implement them successfully. You will discover what content has the power to both attract new patients and re-engage your existing database. Chloé will also share easy-to-follow strategies on how to write well, ensuring your content resonates, drives traffic to your website and positions you as an expert in aesthetics.