In Practice Agenda - Friday 11 March, In Practice Theatre
A Beginner's Guide - Chaired by Dr Yusra Al-Mukhtar
Dr Tristan Mehta
It’s no secret that working in aesthetics can be financially rewarding and gives back the autonomy you are looking for. However, it is also well known that this is only the case for a small percentage of practitioners who choose to train in the field. In this talk, Dr Tristan Mehta highlights the essential mindset and approach
to a career in aesthetics, and gives key insights for practitioners getting started on their journey to maximise their chances of success.”
Three Aesthetics Awards Finalists each present a case study exploring how they launched their new clinics and their key learnings for success.
3 case studies from new clinics – 10 minutes each: 10:20-10:30, 10:30-10:40, 10:40-10:50, 10 minute Q&A (ends 11am).
Dr Yusra Al-Mukhtar
Dr Joshua Van der Aa
Professor David Sines
The session will review the importance of good documentation, the consent process and how to manage a patient’s expectations.
Wellness & psychology
Everyone is talking about wellness and you think you want to introduce this to your aesthetics offering too. Combining health medicine with aesthetics is incredibly rewarding but not for everyone. So is this the right fit for you, why would you add it and where do you start? Join Dr Mayoni Gooneratne, Founder of Human Health and Kimberly Cairns, clinical psychologist who will help you discover your why. They will take you through all the decision making needed to help you work out if this is something for you.
Lunch - 13:00 - 14:00pm
What does the future hold for aesthetics post Covid? What is the impact of a global pandemic on our sector and what should we be doing differently in order to maximise opportunities while ensuring patient safety and peace of mind? Come and listen to a panel of experts discussing their experiences and find out ways to progress that you may not have previously considered
In March 2020 we entered our first lockdown in the UK and naturally there was huge concern in aesthetic practices about the impact it would have. In fact, there was an increase in the demand for procedures during the months that followed, as well as an increased demand for aesthetic training. So, it was time for innovation, creative marketing and increased digital services all of which now continue as we hopefully near the end of the pandemic. We all know about the effects of zoom face and maskne both for men and women! Do we need to diversify, offer new services, buy new equipment? What do we expect to see patients presenting with?
All these aspects will be discussed by the panel to help keep our practices relevant, current and most importantly profitable?
See you there….
Dr Uliana Gout
Dr Bhavjit Kaur
PR & Marketing In Practice - Chaired by Alex Bugg
With intense competition in the aesthetic industry and the challenge of increasingly discerning consumers, how do you establish and enhance your profile? In this session, award-winning business strategy and communications expert Julia Kendrick reveals how to utilise smart PR and marketing techniques in a multi-channel approach to engage, build and retain customers – starting with the building blocks of effective differentiation and driving upwards to a compelling social media and traditional press strategy. What are the key communications techniques that your aesthetic business simply won’t survive without? Come to this session to find out!
Do your treatment pages bring in as many enquiries as they can? Do they all use the same tone? How many of you enjoy writing your treatment pages?
Gold-standard treatment pages generate business 24/7 for your clinic. Converting website visitors to consultations isn’t easy, and pages can always be refined and optimised.
This session is perfect for clinic owners or clinic managers who want to improve the copy on their website. Alex often speaks to clinic owners who don’t have time to write their treatment pages, so often cut and paste manufacturer texts – or worse still – leave off pages about their new treatments until they get around to it! Treat. You’re a practitioner, not a writer; you need to be equipped to write or brief a professional.
In this session, you’ll learn:
- Why treatment pages matter
- How to the right tone for your clinic
- How to structure your treatment pages to make them sing
- Why a house style can save you hours of writing time when you add a new treatment to your menu
- Where to add Calls To Action to generate leads
- What social proof is, and how to weave it into your pages
The result? Clear, easy to read treatment pages which will be uniform, answer questions your visitors have, provide SEO benefits and, most importantly, drive more enquiries!
Patient Relations - Chaired by Julie Scott
Aesthetician and founder of the Black Skin Directory Dija Ayodele will share her top ten tips for consulting with your patients with skin of colour. In this presentation, she will advise on the expectations of your skin of colour patient, tips to break down myths and barriers, as well as understanding the psychology of your patient, while building trust and long-term confidence.
Surgeon and aesthetic practitioner Miss Sherina Balaratnam shares her top tips for running educational
events for patients, to deliver increased value and ultimately attract and retain patients. She will outline
how to create an agenda suitable for your demographic, choosing a suitable date, time and venue for your
event, as well as working with suppliers and other specialists to deliver increased value and ultimately attract
and retain patients.
If you’re not selling skincare in your clinic, you’re not just missing out on revenue – your patients also may not be getting the best results. With a successful clinic that started with skincare and 20+ years in the Aesthetics industry, Julie Scott (RGN NIP) will share her pearls of wisdom as to why clinic owners should make the most of selling cosmeceuticals, and the benefits it can bring to both your business and your patients.
Networking - 18:00-19:00pm
In Practice Agenda - Saturday 12 March
Practice Management - Chaired by Jean Johnston
VAT advisor Veronica Donnelly will detail when and how your aesthetic treatments may not liable for tax
payment. She will explore common misconceptions she comes across in her work and how best to handle a
HMRC enquiry. Donnelly will explain recent case law, the VAT rules and the records you should be keeping. An
article by Donnelly on the same subject is available to read in the March issue of the Aesthetics journal, inside
your delegate bags.
Taking care of the environment is now more important than ever before, but how can you be more environmentally friendly in your aesthetic clinic? Explore top tips and tricks for being more sustainable and doing your part to help the planet.
Recruiting a team can be a daunting, expensive exercise and the costs associated with getting it wrong are
high. In this session, recruitment specialist Jean Johnston will give you a masterclass in sourcing, selecting and
retaining the best talent for your business. Johnston will offer top tips on how to avoid the pitfalls of recruiting and
provide useful and practical suggestions on how to make sure you keep your dream team intact.
Taking The Next Steps - Chaired by Alan Adams
Mr Dalvi Humzah
Consultant plastic, reconstructive and aesthetic surgeon Mr Dalvi Humzah will share his top tips for becoming an aesthetic trainer. For key
opinion leaders, and aesthetic trainers, excellent teaching and presentation skills are essential. For practitioners, communicating with your patients and staff is invaluable in getting the best outcomes. This engaging session addresses the Train Aesthetic Trainers requirements for aesthetic trainers, established KOLs or those aspiring to be KOLs or trainers. Consultant plastic, reconstructive and aesthetic surgeon Mr Dalvi Humzah will share his top tips for becoming an aesthetic trainer. For key opinion leaders, and aesthetic trainers, excellent teaching and presentation skills are essential. For practitioners, communicating with your patients and staff is invaluable in getting the best outcomes. This engaging session addresses the Train Aesthetic Trainers requirements for aesthetic trainers, established KOLs or those aspiring to be KOLs or trainers.
The After Sale factors into most of the tasks that clinics can do to ensure repeat and profitable business. This includes things like offering VIP clubs for high-paying and loyal customers, gathering feedback and testimonials, securing core personal details like birthdays and anniversaries etc, and developing customers into brand ambassadors. Business coach Alan Adams will advise on how to implement these strategies successfully!
Dr MJ Rowland-Warmann
Dermal filler complications are on the rise, and practitioners are striving to improve outcomes and prevent adverse events. Key to this is ultrasound technology, allowing injectors to see beneath the surface of the skin. In this talk, Dr Rowland-Warmann will discuss how ultrasound can help you treat more safely, and get better outcomes. She will share with you how to successfully incorporate ultrasound technology into your existing treatment portfolio, improve patient outcomes and grow your practice and knowledge with it.
Lunch - 13:00 - 14:00pm
Enhance Insurance Sponsored Session
- Identifying when a complaint is likely to be or has been made;
- Identifying next steps when a complaint is made;
- Communicating with a complainant;
- Different strategies for resolving complaints;
- How to respond to a complaint;
- Links with claims and other proceedings.
Hair In Practice - Chaired by Danny Large
In 2019, hair surgery was the most searched-for surgery in the UK. More and more mainstream media outlets are picking up on this trend, but the majority of aesthetic clinics do not offer a hair restoration treatment. This talk will discuss how you can incorporate hair restoration procedures into your practice, what treatments are available and how they can boost your business.