Marketing Executive

Recognised as the industry leading tech-enabled commercial services partner to the medical aesthetics market, working with the most trusted brands in the market, we take immense pride in our success and have ambitious plans for growth. Our Marketing team is key to this continued expansion and we’re looking for a skilled Marketing Executive to join us, to develop winning marketing campaigns to increase sales and raise awareness of our key products and services, through a variety of online and traditional channels. It’s a given that you’re tech-savvy, skilled at using Adobe Creative, InDesign, Photoshop, Illustrator and Microsoft, and you’re likely to have 2-3 years’ experience in a marketing role, but we’re looking for that special someone who has the drive to maximise marketing opportunities, make smart data-driven decisions to increase growth, use SaaS mobile products, and apply their experience of B2B event management.

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There are tight deadlines to meet, so be prepared to work under pressure, juggle priorities, use your initiative and demonstrate your commercial awareness.

Responsibilities include:
• Developing integrated online and traditional campaign plans, outlining the requirements, objectives and aligning those with the overall marketing strategy.
• Running growth experiments to collect and analyse data in order to lower cost of acquisition (COA) while increasing customer long-term value (CLV).
• Crafting compelling brand communications, delivering key messages through storytelling to position products competitively and increase engagement and loyalty with the target audience.
• Communicating effectively across cross-functional teams, at all levels internally as well as with external stakeholders to align everyone.
• Post-marketing surveillance on marketing effectiveness and results through various methods and tools such as Google Analytics and SalesForce; writing reports, monitoring and chasing work, analysing, interpreting, presenting and optimising results for re-targeting campaigns.
• Constantly generating innovative and creative ideas to drive growth in sales of the products.
• Keeping up with the latest trends in marketing, technology and products and synthesising relevant actionable insights for campaigns
• Building relationships with industry media and influencers ensure consistent coverage for SEO.
• Organising and preparing marketing collaterals to promote products offline (exhibition booths at trade shows, conferences, networking dinners/parties) and online (webinars) to reach company objectives (brand awareness, lead generation).
• Delivering presentations internally and externally on marketing campaigns and for the products under your remit.
• Delivering campaigns through various channels such as websites, social media, e-shots/email marketing, SEO, PPC, events, PR, partnerships, print, influencers and promotions in-house or through use of agency.

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