As aesthetic practitioners, we are constantly looking to progress our careers. For some, this means striving to become a key opinion leader (KOL) for a company. But how do you reach that exciting landmark? And once you are a KOL, how do you take the next step and represent brands on the global stage? In

Healthcare regulation within aesthetics is a hot topic. The public consultation regarding the new proposed licensing scheme is emphasising the need for practitioners in England to consider if they require registration with the Care Quality Commission (CQC). This presentation will clarify some of the key questions around what services fall into the scope of registration

It’s the businesses that prioritise marketing which tend to bounce-back the quickest and most effectively during and after a recession. In this session, Alan Adams shares his insight into the importance of maintaining marketing messages, and how clinic owners should carefully consider the needs of their patients to ensure they return time and time again,

As a surgeon and entrepreneur, there is always a juggle to maintain a healthy balance between a busy professional and personal life. Without doubt, there can be obstacles and difficulties that feel overwhelming. In her talk, Dr Maryam Zamani shares her experience in navigating challenges.

A moment of still was forced upon us during the pandemic and it now seems we have flipped back into a fast-paced reality that is almost unsustainable. A successful career, happy family life and all the trimmings! Determined to appear to ‘have it all’ whilst never really addressing or talking about the challenges that come with it. Well,

Looking for new ways to support your patients financially? CEO and founder of aesthetic service provider PLIM, Nada Ali Redha, will uncover the latest financing options for new products and services in the market, whilst providing expert insight on how to access these effectively for your business. Nada will introduce a new way for your

Feel like you need publicity, but don’t know where to start? Having additional help from a PR agency can be beneficial for any aesthetic practitioner in their career. Whether you have just started out in aesthetics or have been practising for a long time, PRs can assist in whatever your needs may be when promoting

Writing content can seem like a minefield, especially if you don’t have much experience in writing imaginatively. In this session, experienced writer, editor and content manager Chloé Gronow will share her top tips on where to find content ideas and how to implement them successfully. You will discover what content has the power to both

Creating quality videos was once the cherry on the cake for big-budget clinics, but in 2023, it’s an invaluable tool to attract and retain patients. Marketing consultant Alex Bugg reveals why video marketing is essential in a digital world, and how to create powerful videos, both in-house and with professional videographers. The session will provide

Every aesthetic practitioner will be faced with a negative comment or review at some point during their career, whether that’s through social media, your website or left on an online reviewing site. But what is the best way to tackle this negativity? In this talk, plastic surgeon Mr Naveen Cavale will discuss strategies for dealing