Do your treatment pages bring in as many enquiries as they can? Do they all use the same tone? How many of you enjoy writing your treatment pages?

Gold-standard treatment pages generate business 24/7 for your clinic. Converting website visitors to consultations isn’t easy, and pages can always be refined and optimised.

This session is perfect for clinic owners or clinic managers who want to improve the copy on their website. Alex often speaks to clinic owners who don’t have time to write their treatment pages, so often cut and paste manufacturer texts – or worse still – leave off pages about their new treatments until they get around to it! Treat. You’re a practitioner, not a writer; you need to be equipped to write or brief a professional.

In this session, you’ll learn:

• Why treatment pages matter
• How to the right tone for your clinic
• How to structure your treatment pages to make them sing
• Why a house style can save you hours of writing time when you add a new treatment to your menu
• Where to add Calls To Action to generate leads
• What social proof is, and how to weave it into your pages

The result? Clear, easy to read treatment pages which will be uniform, answer questions your visitors have, provide SEO benefits and, most importantly, drive more enquiries!