Gain business advice and support by joining us for networking drinks on exhibitor stands at the In Practice Zone

In a constantly evolving industry, it can be difficult to stand out from the crowd! When you open a new clinic, it’s not just about creating a fantastic clinical environment, but a brand that will showcase your ethos and offering. Building your own brand needs to have a clear strategy and purpose to be successful.

It can feel like a minefield on where to start when opening your first clinic, but once it’s opened, you need to grow it in order to maintain business and patients. In his talk, The Hydrafacial Award for Best New Clinic, UK & Ireland Finalist Dr Andrew Kane will outline his key steps on setting

Are you ready to take the plunge and open your clinic? It’s one of the most exciting times in an aesthetic practitioner’s career, but you might be unsure about location, staffing, interior, size or even finance, and need to hear from someone who has tackled these issues themselves. Finalist for The Hydrafacial Award for Best

There are important factors to consider when using financial technology or ‘FinTech’ in medical aesthetics. The CFO of aesthetic service provider PLIM, Anuj Saxena, will help you understand the importance of providing a variety of payment options for your patients, the significance of prioritising security and compliance with industry standards, regulations for data protection and

An incentivised clinic team is the most powerful way to increase revenue in 2023, yet we often fail to motivate the very people who can unlock profit in our aesthetic business. Motivated, incentivised staff will cross-sell and up-sell. They develop long-term patient relationships and deliver an outstanding patient experience that leads to greater retention and

When it comes to tax, this is often an overlooked subject in aesthetics. But with careful planning and good record keeping, tax can become a less daunting issue. In his talk, Jonathan Bardolph outlines some of the key areas to focus on in the coming year with various upcoming tax changes to consider. He will

As aesthetic practitioners, we are constantly looking to progress our careers. For some, this means striving to become a key opinion leader (KOL) for a company. But how do you reach that exciting landmark? And once you are a KOL, how do you take the next step and represent brands on the global stage? In

Healthcare regulation within aesthetics is a hot topic. The public consultation regarding the new proposed licensing scheme is emphasising the need for practitioners in England to consider if they require registration with the Care Quality Commission (CQC). This presentation will clarify some of the key questions around what services fall into the scope of registration

It’s the businesses that prioritise marketing which tend to bounce-back the quickest and most effectively during and after a recession. In this session, Alan Adams shares his insight into the importance of maintaining marketing messages, and how clinic owners should carefully consider the needs of their patients to ensure they return time and time again,

As a surgeon and entrepreneur, there is always a juggle to maintain a healthy balance between a busy professional and personal life. Without doubt, there can be obstacles and difficulties that feel overwhelming. In her talk, Dr Maryam Zamani shares her experience in navigating challenges.

A moment of still was forced upon us during the pandemic and it now seems we have flipped back into a fast-paced reality that is almost unsustainable. A successful career, happy family life and all the trimmings! Determined to appear to ‘have it all’ whilst never really addressing or talking about the challenges that come with it. Well,

Looking for new ways to support your patients financially? CEO and founder of aesthetic service provider PLIM, Nada Ali Redha, will uncover the latest financing options for new products and services in the market, whilst providing expert insight on how to access these effectively for your business. Nada will introduce a new way for your

Feel like you need publicity, but don’t know where to start? Having additional help from a PR agency can be beneficial for any aesthetic practitioner in their career. Whether you have just started out in aesthetics or have been practising for a long time, PRs can assist in whatever your needs may be when promoting

Writing content can seem like a minefield, especially if you don’t have much experience in writing imaginatively. In this session, experienced writer, editor and content manager Chloé Gronow will share her top tips on where to find content ideas and how to implement them successfully. You will discover what content has the power to both

Creating quality videos was once the cherry on the cake for big-budget clinics, but in 2023, it’s an invaluable tool to attract and retain patients. Marketing consultant Alex Bugg reveals why video marketing is essential in a digital world, and how to create powerful videos, both in-house and with professional videographers. The session will provide

Every aesthetic practitioner will be faced with a negative comment or review at some point during their career, whether that’s through social media, your website or left on an online reviewing site. But what is the best way to tackle this negativity? In this talk, plastic surgeon Mr Naveen Cavale will discuss strategies for dealing

As economic climates shift, online consumer behaviours change and social media reach and engagement declines. Therefore, it’s vital that aesthetic clinic owners look again at their digital marketing strategies to ensure there is diversity, sustainability and a level of predictability in order to unlock scale and avoid the pitfalls of being too heavily reliant on

What is it that sets the high performing five-star practices apart? What practices deliver sustained results? And why are they so rare? Providing better patient experiences is not a one-off project, but an ongoing improvement that consistently takes into account organisational needs, staffing requirements and environmental fluctuations. Patients are increasingly relying on the experiences of

Anxious to take the leap from NHS to private practice? Many medical aesthetic practitioners worry about leaving the relative stability of our NHS roles and transitioning into wholly independent private practitioners. Factor in the complexities of running your own clinic and it can feel like a difficult switch to make. Dr Qureshi will empower you

With more than half the world’s population using social media platforms for an average of three hours a day, it is vital to have a digital presence as a business owner and entrepreneur. In Dr Nisha Menon’s talk, she will be discussing how to overcome anxiety, gain trust, create long-term relationships with patients and increase footfall and

From the moment your patient contacts you, through to the consultation, treatment and review, your patient journey must be seamless. This talk by Dr Manav Bawa will bridge the gap between what patients want and what they need and how to conduct appropriate conversations with your patient base for high satisfaction and retention. Dr Bawa